If you're doing background research on me,
this is a good place to start
Being South Asian is a daily battle of trying to beat the "you're cheap labour" perception. To be fair by clients, that is the identity we have created for ourselves. In my decade of doing branding and advertising work, I have actively tried to break this perception by holding myself to a higher standard.
I dropped out of Engineering school to study management accounting. I had given up hopes about a career in finance, 6 months into my first job. I stumbled upon advertising by mistake (I thought an 'account executive' handled accounts)
Fast forward a decade, I have developed a portfolio of clients from all corners of the world, spanning many industries and sizes. I taught myself behavioural economics and learned how to use it in creating effective brand and advertising work. I have also taught others what I've learned during my 1 year stint as a guest lecturer.
With my work, I always try to bring the people's perspective into the boardroom. Either because of that or by pure chance, my work has bagged a few awards over the years.
- 2 Effie Golds for Marketing Effectiveness 2021
- An EPICA Silver 2019
- 3 SLIM Digis 2019
- Winner - Young Lions Local competition 2016
We engaged Kavinda on a number of projects to formulate digital strategies from real estate to FMCG brands and more. He was not only able to present strategies that were a success and in line with client needs but also to budget and in formats to suit each client's level of knowledge.
Kavinda captures the essence of our brand and delivered a great strategy with a scientific approach. A good investment for our team as it bring clarity for the next phase. Above and Beyond! We recommend him and will surely work with him again in the future.
Working with the Team is a pleasure. Very detailed analysis of the buyers and sellers personas for a marketplace. Would love to collaborate further with growing our business and their marketing plan. Highly recommended to collaborate with Kavinda and his Team.